They give away their work and degrade our business
Once again I had to face the sad reality of our competitors giving away their work. On this occasion, they offered editions of commercials free of charge. Being part of the largest group, they should know enough that giving away is not a good idea, that an art that is not charged for is never […]
Soccer is a sport of brands
Ideas, imagination, charm, identification, illusion, commitment, commitment, ignition, truth, intuition, empathy, dreams, excitement, emotion, talent, fans and much more is soccer. However, its synonym is passion, a word that summarizes two words: love and madness. Soccer is passion, it opens up possibilities and creates opportunities, especially if a brand is looking to make powerful emotional […]
Avocado Ping Pong is Arete & Associates.
I have a dear friend and colleague, companion of dreams and illusions, sincere creative, talented generator of ideas and proven maker of commercial creativity, admirer of Lovemarks and charismatic musician, among other virtues: Arete. He opened his creative workshop and launched himself after his most intimate desire: to make the best and most creative advertising. […]
Don Julio does not decide.
For years I have known of many Costa Ricans who send their articles to La Nación, waiting to be published. I have been among them, which makes me suppose that I do not have the style, depth, subject, name, prestige, pedigree or conditions acceptable to Don Julio Rodriguez. This search is a reflection of a […]