SIMPLE STORIES: PAYLESS.
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it has a strong focus on price, it also focuses on fashion and the […]
MARATHON IN LAS VEGAS.
MY OPINIONS OF THE VOLCANO.
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution of the International Jury should be with a minimum of 3, and for […]
THE TIME HAS COME TO EVALUATE THE VOLCANO
Last night we had one more Volcano , and as usual, there were the euphoric, the indifferent and the frustrated, there were the skeptics and the challenged, those who only thought about next year, those who hoped it would be this year, and those who made it happen. There was everything, and of course, it […]