THERE IS NO ICE CREAM LIKE POPS
“In this business you have to make a scoop of shit taste like vanilla ice cream… and when you’re done, count on your stomach to voluntarily order a second helping!”, Bob James told me in 1988 when he was CEO of McCann-Erickson Worldwide, and who also added an arguable job description: “Make your client happy”. […]
CAUTION: READ ONLY IF YOU ARE A GREAT CREATIVE.
This happened to me in the year two thousand and three. I was reading a report about that year’s edition of FIAP, you know: the winners, finalists, speakers and everything that surrounds it, when suddenly I noticed someone else interested in the article. That someone was Luis DiNallo, my new boss who looking at the […]