THE ARROGANCE OF THE CREATIVE
The arrogance of the advertising creative shines through when everyone else is square and we are not. When we think that the account executives fall short, or that the brand manager has no idea what needs to be done. It’s arrogance when we jump into creative hair-splitting, and we haven’t done our homework, we haven’t […]
WWW.TOMECHICHI.COM
After expanding the blog’s bandwidth, since it burst the day before yesterday due to an unexpected excess of hits, this meeting point on the net is back online, more solid and better prepared to receive your frequent visits, contributions and participation. In February we passed 17,000 visits, and in March we expect more than 20,000. […]
WE ARE INEVITABLY INTERDEPENDENT
Garnier BBDO has been strengthened for years with the frontal competition of jotabeqú and vice versa. Ogilvy is the product of the merger of Óptima and Modernoble, as well as of its competition with Asesores or Publimark, to name just two. Tribu would never have existed had it not been for Leo Burnett and McCann-Erickson, […]
CANNES IS COMING!
Or, should I say, are we going to Cannes? In 2006 I woke up to my life mistake and discovered how late I was going for the first time to the great advertising festival in the world. There I told Pablo del Campo that I could not explain how I had not gone before. With […]