HOW IS A LOVEMARK CREATED?
With honesty, providing opportunities, being real: And this is how it is defined: A Lovemark is a brand that has migrated from a place in the market, to the heart of a culture. It is a brand that inspires loyalty, beyond reason. It is a brand that is charged with mystery, intimacy and sensuality, to […]
WHO HID THE MARKETING PLAN?
When I started in this business there was a wonderful planning, ordering and direction tool called the Marketing Plan, in my perspective as an advertising agency, under the full responsibility of the client. It was not a calendar, nor was it a wish list, it was not improvised and rather the highest caliber was demanded […]
Soon the Escuela Superior de Creativos in CR
KAOPHONIC TRIBE
They sound good, they dare and differentiate themselves from the first moment, they enjoy their talent and enjoy what they do, they share ideas and values, they are not afraid to expose themselves and they show themselves as they are, although for some what they do may seem like noise. They are not the best […]