RETAIL BY SAATCHI & SAATCHI NY
Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved. It’s refreshing to see a retail giant like JC Penney believe in the power of ideas, and to bet on this caliber […]
RUN A HALF MARATHON
If you are already jogging or running 8 or 10 Kms, you are in time to prepare, for example, for the Miami Half Marathon, January 27, 2008. From Tribu we will be training Quincho Brenes, Gabo Alfaro, Giovanni Sanchez and myself, so far. Suddenly we managed to get Randall Masís and Álvaro Alvarado to join […]
BRANSON EXTREME
Richard Branson is a living legend and an extraordinary entrepreneur who has amazed the world for years. In this interview with Chris Andersen in Monterey, California, he tells us about his Virgin empire, his successful brands, some of his ideas regarding space, how he almost died in a balloon and particularly interesting, he reveals his […]
ADDICTION
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are a little more visible, while those addicted to work, sex or themselves are […]