LET’S TALK ABOUT INSIGHTS
What is an insight? Why is the planner’s and creative’s obsession with finding insights? Which ones can be powerful, which ones are obvious, and which ones have been walked through? How do you define it? How do you find it? We like to call them as hidden truths, however, it is not a complete transfer […]
A CROSSOVER FOR YOU
From Viña Escazú comes a musical group dedicated to connect people with God. Next Saturday they present their new CD called Dulcemente Quebrantado, with the participation of David Bustamante and his companions. An extraordinary effort with the support of Hans Wust and his organization, Adoración en La Viña, as well as with the key contribution […]
THE RUBBER AFTER THE VOLCANO
Various will be the publicists who will be on rubber in a week. Many because of the celebrations that take place at Volcán and the following day, as well as others because of the pain of not having given their best, not having participated leaving their souls and not having achieved their dreams in reality. […]
VOLCANO IN ONE WEEK
We are one week away from the next VOLCÁN, in an edition of the most relevant Costa Rican advertising contest, which by decision of ASCAP, the Costa Rican association of advertising agencies, concentrates exclusively on this small Central American country. This year, a new record was set in terms of entries, as well as in […]