THE NELKA CASE BY JWT COSTA RICA
The Nelka case included in this video provides ample and sufficient documentation to generate a rich discussion, which I propose we carry out in a constructive, positive tone, of contribution and growth, and for which we will also have to learn and correct. It is not about being infallible, but about being reliable, and for […]
JWT AND NELKA RENT A CAR
Last week I received mails and comments that all added up to recognize that a new ball was being created in our court, around the legitimacy and existence of Nelka, both as an advertising company as well as a client of JWT. Of course, if it were just any ad, no one would care. However, […]
LA NACIÓN AND ASCAP IGNITE CREATIVITY
Today’s La Nación is a demonstration of personality that deserves a standing ovation, shouts with loud bravos and applause, because on the front page it highlights the special supplement of the Young Lions Young Lions 2008 special supplement, and then justifies its entry with a spectacular main course in a publication Beyond a collaboration agreement […]
FOCUS ON YOUR STRENGTHS
A few months ago I listened to Marcus Buckingham for an hour and a half, with a powerful message: focus on your strengths (or as some call it, the strengths revolution). In this direction, ask yourself a simple question: Are you going to be better by attending to your weaknesses, or by reinforcing your strengths? […]