Sapient Nitro started with Abrazos
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. With a beautiful introduction related to ice cream, a product that only happiness […]
Day One At Cannes Lions 2010
Live from Day One at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293633/10788508/3206/0/> Cannes Lions 2010 kicked off this morning, and we are reporting live from the Festival this year, with interviews, video highlights from the programme and insights into the winning work from the Jury Presidents. BE IN THE PALAIS LATER TODAY TO SEE: […]
CANNES 2010: PREDICTIONS
The Cannes Lions is coming once again and although the word that will be said the most is digital, the Film category will surely be again the queen of all and with fabulous winners like the ones we can already anticipate. Check this out: Of all that’s expected at the upcoming Cannes Lions festival, the […]
TRIBE IS OURS
After several days of drought on the keys, because between one and a thousand things I have been distracted even more than usual, it has made me all the sense of the moment to start with a phrase that is in itself a redundancy and that a few hours ago I wrote in a message: […]