El Verdugo and Los Paganini on the beach.

I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its famous campaign of Los Paganini. Check out the news on the front page […]

My competition with my blog

Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess itself. Fancy a game? You can choose to play a rapid of 2, […]

Cannes Lions one month away from takeoff

The next Cannes Lions Festival is just around the corner, so the tension is building, suitcases are packed, hotels are crowded with reservations and the brand world is preparing for a particularly important edition. After the depression that can be explained by a global crisis, 2011 is expected to be a festival with all the […]

Art & Copy to understand my legacy (4)

Last night I finally put play on the AppleTV and started watching a movie I downloaded a few weeks ago – Art Copy, by Doug Pray. I thought I’d abandon it at minute 5 or 10, only to find that I couldn’t let go until the final subtitles. Because if you’re in advertising or branding, […]

Newsletter Subscription