Movistar on the air in Costa Rica
Welcome Movistar! Last week the billboards came out and today television. Movistar has come to applaud the country they come to with a sincere and affectionate message to all Ticos and Ticas. It is very true: while many other countries elected an army general as their first president, in Costa Rica it was a school […]
Klout is a revelation
A couple of days ago I discovered Klout, thanks to the reference made by Rogelio Umaña, Interactive Creative Director at Tribu DDB, known worldwide as @gorileo. No more and no less than a digital influence meter, that’s Klout. The variables it crosses have been named as participation, sharing, creating, spreading, consistency, focus, among others. It […]
Saddleback and its noble leather heart
Almost by accident I came across this company on the net a few days ago: Saddleback Leather Co. Without having the slightest idea of its existence, it caught my attention because of its leather products, full of personality, strength and tradition. Then I was delighted to find the tribute they pay to their dog Blue, […]
El Pregonero 30 in sight
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult experiences to digest. However, since hope is the last thing to be lost, […]