2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I have been hooked on chairs for about 20 years, when without realizing what we were doing, we bought two white Wassily chairs before returning from Mexico and back to Costa Rica. They were designed in 1925 by Marcel Breuer and we [...]
In the transformation of Tribu into DDB, effective from January of next year next year, I have known since early May Juan Carlos Ortiz, president of DDB Latina. Ortiz, president of DDB Latina. In this interview in June in Cannes, there is [...]
A few weeks ago I had the opportunity for a one-on-one meeting with Kevin Roberts, global CEO of Saatchi Saatchi and creator of Lovemarks. It was 45 minutes of love and respect for the man who has most influenced my professional life, [...]
A few days ago I received an unexpected invitation: “We would like to invite you to be the blogger of the month in SoHo Magazine online “, said the text of the message written by Daniella Fernandez. Then she then detailed the [...]
Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for [...]
Today I posted this quote on Twitter: “Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.” by John Wanamaker. Living in a permanent state of gratitude is an idea that is gaining more [...]
The Bible was written thousands of years ago. I live in the 21st century and to connect with its message I need translators, basically because it is a compendium of 66 ancient books written by 44 people in a space of 1,600 [...]
A few days ago I felt scared to the point of nausea, although at first I thought it was just a stomach reaction. I could feel in my churning guts the power of emotion that paralyzes to the bone. In fear I [...]
We have made a commitment: to serve as a positive influence and humbly propose to grow together. If you are part of Tribu DDB, you already know the approach we have chosen. If you are a friend, client, media or supplier, our [...]
If you were asked about the best thing in your life, what would you answer? If you were to die in a few minutes, would you be afraid? If you were an angel, would you jump into the world to feel your [...]
“The only thing in our power that no one else has is yourself,” Neil Gaiman insisted at the 2012 graduation at the University of the Arts in Philadelphia. “Your voice, your mind, your story, your vision,” he went on to say after [...]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
