2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
At the Saatchi Saatchi New Directors Show at Cannes last year, this was one of the chosen few to present a commercial. And while the other shorts dealt with all kinds of subjects and drew on all kinds of resources, this one [...]
I first met Jason Muñoz through his email with the subject line “The power of ideas…”. He asked me if he could add me to his list, and with some intrigue for his initiative, I responded positively to learn more about his [...]
For those of us who are not mountain climbers, there is an extraordinary journey that brings the thrill of adventure to the very heart, when you hike to Everest base camp. On this famous trek through the mountains of Nepal, it is [...]
It strikes me powerfully that a somewhat old-fashioned, a bit boring and certainly personal space, continues with such a high level of page views in a month. Some would say that it does not have the same notoriety of other times, and [...]
This video has over 7.6 million views on YouTube, produced, acted, created and posted by “Fred”, a guy who entertains, amuses and is followed by millions of people around the world. Of all the recent phenomena, Fred is one of my favorites, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
La Comunidad and La Nación will once again organize the competition in Costa Rica to bring young people to compete in Cannes. At the heart of our organizations, stimulating young creatives in our country is pure emotion, adrenaline and future. We do [...]
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What [...]
A new category will be launched: Mobile. It will be removed from the Cyber section and a new competition area will be created at the Festival. It will be opened in recognition of the growing number of entries competing in mobile, as [...]
At the close of his presentation, Phil Thomas said that the world’s creative winners are coming from the south and east. He asked for mercy when we finish taking over the world! After extolling the participation of clients and media, especially digital, [...]
Kicking off the meeting of Cannes representatives from around the world, Phil Thomas gave the welcome and began by talking about Google. In fact, in the year Eric Schmidt was “Media Person of the Year”. At the same time, Google won [...]
