2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Have you ever thought about how different your outlook on life would be if you were a person with absolute faith that God is with you? If you have never meditated on this before, this might be a good time to do [...]
With Telas de Protecto and the stories of Salat, we had a great night in Guatemala. In addition, JWT Costa Rica was the agency of the year, and with the Tribu Jades and the one won by Garnier BBDO, we can return [...]
With more than 5.6 million views on YouTube, this Evian commercial proves once again that people love to be entertained, have fun, enjoy the unexpected and add a little joy and sweetness to life. Here it is so we can keep adding [...]
UGAP has organized one more year its creative festival in Antigua, Guatemala, very possibly, as in all creative festivals, with less participation than in 2008. From Costa Rica, the agencies sent entries that were modest in quantity but very important in quality.
I couldn’t imagine ever doing a short commercial for a Microsoft product, and yet, after exploring Bing for a while I find their new search engine to be a good option to the all-powerful Google of the Internet. It will have to [...]
In case you missed it, here is the video that reminds us how a story can always remain current and true to its beginning. Eight years after their first wassup, this version reunites the friends and brings them up to date. Even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Every fool with his or her own theme. I neither judge nor criticize, but applaud the important thing that is important to each one. It is not a question of more or less, nor if it is or not. What is important [...]
