2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
“Playing for Change” manages to inspire the whole world in an infectious, simple and sensitive way in the midst of all the differences in sight and sound. If we all took it upon ourselves to inspire others, whether in the classroom, the [...]
I’m @joller on Twitter and I invite you to follow me. At the same time, I follow hundreds of people on Twitter, the subject of this talk at the Cannes Film Festival that you can’t miss. At the beginning, people were talking [...]
It is evident that today’s young people have physically distanced themselves from each other, and that unlike our generations, they hardly have the opportunity to move from total distance to a long embrace in movement, as we did when we danced “boleros”. [...]
Just hours away from witnessing Federer achieve what no one has ever done before in tennis history, Lance Armstrong is starting a new tour in France at the age of 37 and ready to continue his extraordinary sporting career. Today morning, after [...]
A few days ago I went from the sublime to the ridiculous in a half marathon and from the first kilometer, when I thought it would be a wonderful experience and ended up being the opposite. In the end of course, the [...]
Today I remembered a campaign to some friends on Facebook who invited me to share this old commercial. Life messes you up, without a doubt, and if there are any doubts, ask Zelaya. It is a video that summarizes a situation that [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Every fool with his or her own theme. I neither judge nor criticize, but applaud the important thing that is important to each one. It is not a question of more or less, nor if it is or not. What is important [...]
