2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
“The Best Job in the World” rompió récords en Cannes con tres Grand Prix en Media, Cyber y Direct, y la semana aún no termina. Así presentaron su inscripción en la cyber: To raise awareness of Queensland’s Islands of the Great Barrier [...]
There are people who have it very clear, as is the case of Rodolfo Borrell at Pagés BBDO in the Dominican Republic. So it is in this new case and golden lion for the Dominican Republic, which insists on passion and talent [...]
Of the ideas that have impressed me the most these days, this new Gold Lion for TBWA South Africa is one of those that remind us that it’s not a matter of budgets, production or unnecessary extremes when the idea itself is [...]
Would you blame yourself, is a perfect question for the headline of the print ad with which Maia and Jeniffer won Silver at the Young Lions press event in Cannes. Maturity and talent combined for our girls representatives in the Young Lions [...]
Don’t miss this campaign by JWT Argentina. I didn’t know it and like everyone at Debussy, I applauded it loudly for its fantastic creativity, fresh, happy and especially brave, because it’s not easy to guess how they managed to sell this idea [...]
With 40% fewer delegates this year, as well as 20% fewer entries, the world’s most important advertising festival did not emerge unscathed from the current global crisis. There is a different atmosphere and in general, I could say, more awareness, more contact [...]
A friend left today. Lucio: “See you soon, pata, count on me when it’s my turn”. Sincerely hurt by his sudden departure, I send a big hug to his brothers, his parents, his wife, his children, to everyone in his family, as [...]
…however, it is unacceptable to shoot. In the photo archive of this blog I have placed several graphics showing ads published at the end of last September, many of them in Al Día, which I have called “truchiles” because of their double [...]
