2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
If you are 18 to 28 years old and have the necessary credentials to advance, I invite you to participate in the Young Lions both in print and film. In the interview on Channel 7, Lilli González represented Ascap.
The country’s advertising agencies have entered more pieces in Cannes than ever before, and for this reason, I am excited to share today’s information regarding the data issued by Cannes Lions. JWT and DDB are the agencies that have completed the most [...]
We present the three new versions for Salat, already entered in Cannes, in addition to the Hospital and Postman versions that won in Pregonero and Volcán. These three new pieces, developed by the same creative team at Tribu Saatchi Saatchi, complete a [...]
At the 6th hour, darkness came over the whole land, until the 9th hour. Don’t miss THE FINAL HOURS, a message in English by Andy Stanley, especially relevant in these days of Semana Sana and even more for the rest of life. [...]
My body takes me from a to b, although the route is in my mind. I love running. And even more so in company.
Tonight we gathered a group of twitters in Tribu, invited by Rogelio Umaña and his fascinating idea: gorileo.tv. Thus, with a live audio and video webcast, hundreds of people entered the address www.gorileo.tv or www.seetheworlddigital.com and enjoyed a pleasant, entertaining and fine [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
