2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and [...]
It seems that the end of the usual menu is near, as well as the typical way of ordering food or drinks in a restaurant. Unfortunately, the bill will keep coming and therefore, we will have to keep ringing the American Express. [...]
DIPO Pharmaceuticals expands its products By: Redacción EN, on Wednesday, April 21, 2010 Now the companies 3M and Nestlé join the different suppliers for the pharmaceutical company that distributes a variety of health products in more than 11 thousand points of sale [...]
When we arrived at Cannes, we Costa Ricans arrived as one. Not as several agencies competing, but as a country overcoming greatness, one step at a time, one metal lion after another. For this reason, what is coming with the new Young [...]
A few years ago, I decided to accept as my own the invitation that Jesus made to Matthew. And since it was so simple, I just decided to follow him. I did not complicate myself with religions, rituals, theories or hermeneutics, since [...]
DDB gives birth to a regional Tribe The advertising firm DDB Worldwide created, together with other regional agencies, a network with which it seeks to be one of the most influential advertising agencies in Central America. Written by Lizbeth Ulett Saturday, 17 [...]
(includes video) When this week we finally presented ourselves as the taier / Tribu DDB in Guatemala, I had the honor of sharing the last words of the night with all the guests at the Intercontinental, and more than to say goodbye [...]
The influence received this week in Tribu was as if injected into the veins and transfused into the hearts of everyone in Tribu. They came, they shared and although they left, the truth is that they stayed with us for many years [...]
