2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
After Costa Rica won the 2008 Caribbean as the most creative country of the festival in Panama, many agencies opted not to participate this year in response to last year’s poor organization and awarding of prizes. More than 15 people from Tribu [...]
Today I had to call Carlos Fonseca, General Manager and partner of Publimark, to offer him that if he wishes, he can send me a mupi and I will place it in the bathroom of Tribu, in the cafeteria or in the [...]
Obviously, I have no idea what book or magazine you are reading. However, aside from what it may be, I am absolutely certain that you are currently reading my blog. And yet, I almost guess, this makes me feel guilty, for there [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
The jails are full of people who thought they had found a shortcut. The courts keep seeing cases of every type, flavor, color and size related to those who thought they could cut a corner, jump a roadblock or circumvent a process. [...]
Today is Publicist’s Day and this is a very good thing. On my side, I do not even know at what time I have already added more than 35 years of being an advertiser. Advertising is the occupation, activity, profession, art and [...]
