2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
After Costa Rica won the 2008 Caribbean as the most creative country of the festival in Panama, many agencies opted not to participate this year in response to last year’s poor organization and awarding of prizes. More than 15 people from Tribu [...]
Today I had to call Carlos Fonseca, General Manager and partner of Publimark, to offer him that if he wishes, he can send me a mupi and I will place it in the bathroom of Tribu, in the cafeteria or in the [...]
Obviously, I have no idea what book or magazine you are reading. However, aside from what it may be, I am absolutely certain that you are currently reading my blog. And yet, I almost guess, this makes me feel guilty, for there [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
In the last week we were visited by students from Ulatina, Fidelitas, Uveritas, Interamericana and UCR, as well as from Tecnológico de Monterrey in San Luis Potosí. A couple of weeks ago, they had visited us from INCAE, a few days before [...]
