2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Saatchi Saatchi London reminds us of a powerful idea: life is for sharing. And it does so with a strong, inspiring, exciting, fun and very positive message for TMobile. Beyond the commercial, of course, the idea is extremely important and often forgotten. [...]
In Laura Chinchilla’s site, www.laurachinchilla.com, her movement lost the opportunity to make a good first impression on me, and with the discourse of unity that she proposes, I think that she lacks an effective theme in the message in the electoral contest [...]
“Any person can be great, because any person can serve”, were the words of Martin Luther King, recalled by Obama in a message that was topical, enveloping and a broad invitation to participate in his inauguration. It is clear: Obama will be [...]
After Costa Rica won the 2008 Caribbean as the most creative country of the festival in Panama, many agencies opted not to participate this year in response to last year’s poor organization and awarding of prizes. More than 15 people from Tribu [...]
Today I had to call Carlos Fonseca, General Manager and partner of Publimark, to offer him that if he wishes, he can send me a mupi and I will place it in the bathroom of Tribu, in the cafeteria or in the [...]
Obviously, I have no idea what book or magazine you are reading. However, aside from what it may be, I am absolutely certain that you are currently reading my blog. And yet, I almost guess, this makes me feel guilty, for there [...]
The message in the colored spheres. In the registration of his candidacy for the National Liberation Party, Johnny Araya discreetly presented a message of inclusion, openness and renewal through a multicolored sphere, as a symbol of his determination to make a difference [...]
Tribu DDB is about to reach 17,000 fans, likes, adherents or whatever you want to call them. This figure seems high to me and the references in advertising agencies are all just a few clicks away. Whatever it implies or means, it [...]
Today began the pilgrimage of Bosz Digital to its new building, Tributo. With the support of a great team in red passion t-shirts, the people of Forum 1 packed up and started the move, full of emotion, illusions and commitment. For this [...]
I have little time to write in“A Fuego Lento“, for the simple reason of having spent months very distracted by one and a thousand topics, moments and life events that have captured my attention. For this reason, I will have to return [...]
You learn a lot when you live the behind-the-scenes of national politics. Crucial moments, life decisions, unexpected moves and careers that consolidate, among dozens of circumstances, all in the public eye and much that should not and is not. I have enjoyed [...]
We are looking forward to 2013! I have the impression that we will surpass last year in everything and by far, because we are going with enthusiasm, precision, strength, attitude and character. For years we have based our success on 4 Ts: [...]
