2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In the midst of an intense week, we continue to run through life, grateful. In a permanent state of gratitude. Greetings!
Taken quickly with a digital camera and only for reference, below are the winning pieces and a few more. Greetings! Gold Medal. Netherlands. SILVER Medal: Turkey. Bronze Medal: Germany Other pieces Exhibition of the piece developed by Humberto Ling and Josafat Padilla. [...]
We did not come here to sleep, and for the avoidance of doubt,
In a simply spectacular closing of its participation in Cannes, today at the Media Awards, JWT Costa Rica won its fourth Lion and its third Silver Lion. Undoubtedly, a case study has been born, a topic of wide conversation, a topic for [...]
For years I thought I would die young. A few days ago I became aware of the fact that once again I have been wrong. However, as a Nike commercial from years ago says, I may have gray hair and wrinkles but [...]
Year after year and for many years, Del Campo Saatchi Saatchi has surprised us with their ideas, and when it seemed that they could not beat the last one, they come up with an even better one. With “Almost Identical” they already [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. Encapsulated in this [...]
There is a lot of talk, conversation and advice on how to win a Lion at Cannes. No wonder, because there is more chance of being struck by lightning than winning a Grand Prix. It’s that difficult! From a company’s perspective, there [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
