2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
Transcendental memories. Certain experiences in life leave an indelible mark on us in unexpected ways. Some even expand our understanding of the world and ourselves. My recent journey to India, from which I have just returned, was one such transformative experience. During [...]
The return home and the emotion that lasts Returning to Santa Ana after a weekend like the one I just had is anything but a return to routine. Instead, it is a journey home filled with emotion, gratitude, and vivid memories that [...]
Life is offering me its gifts with an intensity I had never known before. Perhaps it is because my mother’s passing has opened doors I never realized existed. Losing her felt like letting go of a part of myself I had taken [...]
“The journey of a thousand miles begins with one step.” Lao Tzu “Man cannot discover new oceans unless he has the courage to lose sight of the shore.” André Gide We disembarked from Ilma several weeks ago. As I sat at [...]
“Learning isn’t mandatory; it’s voluntary. Improving isn’t mandatory; it’s voluntary. But to survive, we have to learn.” – Edwards Deming “There is no greater joy than being able to work for the good of all humanity, doing what you do best.” – [...]
It’s curious how, at certain moments in life, you start hearing questions that reflect what people think and expect of you. “Have you retired yet?” “So, what are you doing now?” “Are you reinventing yourself?” “What’s next?” I’ve found myself facing these [...]
