2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
My maternal grandfather’s name was Clemente Alpírez Garay. I never knew him because he died in 48 when he was the victim of an ambush. He was shot while shouting “viva viva” to Don Pepe on his way back to the house [...]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
Live from Day Two at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293993/15521106/3208/0/> Six shortlist exhibitions opened at Cannes Lions this morning and tension is already mounting ahead of the first awards ceremony tonight. BEFORE THAT, BE IN THE PALAIS TODAY TO [...]
Today we have celebrated in Cannes a new Lion for Costa Rica for jotabeqú and its extraordinary case “Virtual Pilgrimage” for the Catholic Church, although I am still dying to see which was the case that could have taken away the gold [...]
Where does Inspiration come from? By David Harris After decades of searching for sources of inspiration, David looked to history to find his sources. Inspiration actually comes from inner breathing. He mentioned Sigmund Freud and Carl Jung with their contributions of inspiration, [...]
And it happened! At Tribu, we had not known for weeks how many fingers to cross for our only bet in Cannes: Six Thousand Colors by Protecto. When I arrived at my room a few minutes ago, after a scenic 12 and [...]
Direct from the Cannes Lions Festival, we include the complete lists of the entries that have entered the short-list, where JWT stands out with 3 “The soundtrack of a movie you will never see” and jotabeqú with 1 shortlist precisely for its [...]
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. [...]
