2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
There is nothing simpler than that, from the depths of your heart, with all your mind in it, you make the decision to go in one direction. However, the complexity that we love to add to everything, even the simplest, betrays us. [...]
With Golds for Publimark Lowe and Ogilvy, Silvers for Garnier BBDO, JWT and DDB, as well as a Bronze for Tribu Saatchi Saatchi, we closed our country’s participation in FIAP in a great way and exceeding expectations. Yesterday I felt a bit [...]
I am very happy to receive the news of silver medals for Garnier BBDO and JWT Costa Rica at the Fiap, which brings the total to three statuettes for Costa Rica, adding the Bronze confirmed yesterday for Tribu in radio. That said, [...]
Graphic designers, associate creative directors, account directors, account executives, we are looking for more people to join Tribu. Some of the new members of Tribu will be the 100th in this company that grows and advances hand in hand with trust in [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history. The competition and global gathering that takes [...]
There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by such a singular response, it didn’t take [...]
Young creatives from all over the country will be competing for a place at the next Cannes Lions International Festival of Creativity. Organized by Comunidad and sponsored by the agencies Publimark, jotabeqú, Garnier BBDO and Tribu DDB, FCB/Crea and Darwin, the national [...]
The Cannes Lions International Festival of Creativity has opened an abbreviated festival-within-a-festival program. In a bold step forward, the organization has inserted a festival within the festival, a separate awards ceremony and a specific emphasis on innovation. Data, technology and ideas will [...]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
