2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Saatchi New York has added to the personality it is seeking for JC Penney’s, proposing an idea: to go through the crowds and do it with freshness, independence, self-style and self-confidence. I really like the musical mischievousness, its sustained popular approach and [...]
Changing the world. One film at a time. Pangea Day, 4 hours of transformative films, coming soon here. All over the planet, wherever you want to live it or wherever you want to host it. Pangea Day, on May 10.
What are we creatives for? What are we communicators for? What are we advertisers for? And in any case, what is the purpose of our existence, whatever we are, or, to put it another way, what do you have in your hands [...]
The 9th Ojo has concluded, and with it, its definitive consolidation as the most important festival in Ibero-America. Also, with great satisfaction and admiration for my friends at Del Campo Nazca Saatchi Saatchi, I was very pleased to see them consolidate as [...]
The final phase of the most important advertising festival in Latin America kicked off today, Monday, at the Buenos Aires Hilton. The conferences kicked off with a series of presentations that will echo for a long time. The organization is impeccable, the [...]
