2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
For we are the size of the things that make us angry. After all, the only thing in common between everything that angers us in life and each of us is precisely oneself. Even if it often seems that the [...]
Much has been written about second place. Phrases are frequently quoted that go on and on about how disappointing it is to be second. Vince Lombardi, for example, the NFL player whose name is on the NFL’s premier trophy, said that he [...]
In these first days of the month of January of the year two thousand and eight, the breezes are opportune to refresh the spirit and resolutions, to send you good wishes and share good news. At the beginning of this new year, [...]
Next May 10, we will celebrate Pangea Day all over the world, and you can be part of it, participating, contributing, lighting up with your film. I am excited to introduce you to a powerfully inspiring idea: Pangea Day. We want your [...]
Keep it simple, Less is More, Simpler. Simplicity captivates and attracts in the midst of complexity. The author of Laws of Simplicity lays out his proposal and leads us to a powerful idea: we want more of what we enjoy. It is [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Every fool with his or her own theme. I neither judge nor criticize, but applaud the important thing that is important to each one. It is not a question of more or less, nor if it is or not. What is important [...]
