2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
I am not a theologian nor do I presume sufficient biblical knowledge to explain anything. However, in the Bible we find truth after truth, age-old wisdom and teachings that can make all the difference in our lives. In fact, as the compendium [...]
The importance of body language. A few days ago I received a message saying: “Hi Jorge, I came in to see your links. In “about me“, the picture you have according to the “body language” (see TED, Amy Cuddy’s talk) reflects a [...]
Moisés Naím has published a new book:“The End of Power“. He argues that power is not only being diluted and changing course, but that it is in decline. As his cover says, not only from the highest echelons of political power, but [...]
Maybe you have already seen this video. Although if you haven’t, please, please don’t miss it, even though I have a different point of view. Often “doing what I like” is not necessarily what suits me, as it tends to lead us [...]
A few days ago I explained that Bosz Digital is not and does not look like a call center. For those who do not know, it is difficult to understand what is digital production, programming, writing code and publishing in the whole [...]
Very good idea, will I go in flip-flops, will there be thongs, will the sea be cold?
