2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In his Brazilian world and beyond, Fabio Fernandes and his agency make a legendary and award-winning combination, with a DNA marked by success and a new recognition in Brazil, as Fabio has been named advertising man of the year. Let’s take a [...]
As a result of the article “WHAT DO I DO WITH THE BLOG? comments, suggestions and doubts, so we decided to make an immediate change immediate change: if you are going to leave your comment you will not have to register anymore [...]
“Optimizing, the art of finding the best choice among all the options, is a luxury we often can’t afford. Instead, we take the first appropriate solution we find, even if it means deciding where to eat lunch, who to hire or what [...]
Artículo publicado en BusinessWeek: Saatchi Saatchi CEO Kevin Roberts toiled to make his firm a force among creative agencies. Now–in today’s splintered advertising universe–he’s scrambling to keep it relevant Kevin Roberts may well be the most successful adman of his generation. Over [...]
On April 5, 2005 I published the first article on this blog. Today, almost 700 articles later, I ask myself: what should I do with the blog? And for this, I would love to have your opinion. Let’s see the options I [...]
Too often I hear of a crisis of leadership. However, I have never heard anyone talk about a crisis of passivity. Too many people are contemplatively waiting for a solution to their problems by that dishonest means found in the minds and [...]
The future will be a consequence of the decisions we make today. It is not a matter of luck, nor do I believe it is a matter of destiny, the “I hit the jackpot”, I hit the lottery or I was born [...]
Born With Handfuls of Talent Throughout the years I have accumulated a good deal of pain after hearing the excessive repetition of the statement: “I am not creative”. A consequence of our surroundings, our education system, upbringing at home, other variables, or [...]
To Uber or Not to Uber? I’ve only been in the country a few days in the past few weeks, so I’ve observed from a distance the complaints by taxi drivers against Uber. However, I feel it be useless because of the [...]
The predictions for 2016 seem to have ceased at this point in January, so today I found it a life prize to share in the same hotel room in Los Angeles with Ray Kurzweil and hear his. With that particular condition that [...]
I have read with interest many predictions for the year, as if they could really serve to anticipate the future. Among many valuable considerations, in practically all of them I have found the recommendation for prudence in 2016 -and the little angel [...]
