2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
The creative advertising world applauded “ The Most Popular Song” at Cannes 2012, awarding it Lions and a Grand Prix. Because a simple idea can be powerful enough to influence a country, make a difference and contribute to making it a better [...]
A few days ago I published a note that claims that creativity that wins at festivals is 7 times more effective, according to the Gunn Report. That is to say, advertising creative awards, such as Cannes, Ojo, Volcán or Pregonero, nowadays have [...]
First of all, I remind you of Zanders’ rule #6: don’t take yourself too seriously. Then, the question always jumps to a simple “and what are the first 5 rules?”. The answer then is to be expected: they don’t exist and it [...]
Every day, advertising influences the world intensely, profusely and repeatedly with creative ideas to change the world. The Cannes Lions International Festival of Creativity and the Bill Melinda Gates Foundation know this, and have teamed up to promote the use of creativity [...]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
March 23, 2010 LATINOAMéRICA | LAST SATURDAY THE 17TH EDITION OF THE AWARD WAS HELD Tribu DDB Costa Rica, the most awarded of the Caribbean Festival With 3 golds, 7 silvers and 7 bronzes, the agency led by Jorge Oller was the [...]
NEWS PUBLISHED IN LATINSPOTS: (22/03/10). In an unforgettable night, Tribu DDB was the most awarded agency of the Caribbean Festival with 21 awards (4 Golds, 8 Silvers and 9 Bronzes). Father with 11 and Pagés BBDO with 9, followed on the podium. [...]
In an unforgettable night, Tribu DDB has been the most awarded agency in the Caribbean Festival that concluded just a few hours ago. We won 3 Golds, 7 Silvers and 9 Bronzes in a creative competition that included agencies from Central America, [...]
Hans Rosling was an exchange student in India when he discovered that Asia had all the capabilities to claim its place as the world’s dominant economic force. At TEDIndia, he charted economic growth since 1858 and predicted the exact date when India [...]
From our new friends at DM9 DDB Brasil, who edited this video… for you!
Dr. Roberto Sasso will be hitting a bases loaded home run today with the stadium full to the last chair, as he launched the idea, sustained it and it finally materializes at the Children’s Museum, under license and authorization of TED in [...]
