2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved. It’s refreshing to see a retail giant like JC [...]
If you are already jogging or running 8 or 10 Kms, you are in time to prepare, for example, for the Miami Half Marathon, January 27, 2008. From Tribu we will be training Quincho Brenes, Gabo Alfaro, Giovanni Sanchez and myself, so [...]
Richard Branson is a living legend and an extraordinary entrepreneur who has amazed the world for years. In this interview with Chris Andersen in Monterey, California, he tells us about his Virgin empire, his successful brands, some of his ideas regarding space, [...]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
Alita came to Consumer one day for an emergency. We had thrown out several campaigns, we were about two weeks behind in the presentation of the campaign to Banex, and we were out of time. The trash can was full of ideas [...]
My compadre and mega bati ultra super super super super talented Pana, made for Consumer the first designs. In fact, as a freelance, they were for Cofala’s line of antitussives. Ex-partner of McCann, when Consumer started we rented together a loft near [...]
When Kevin came to Tribu last July, if I am not mistaken, it broke a paradigm of many years, because it is assumed that our countries are not big enough, that our agencies are only affiliates, and that the agendas of global [...]
The 10 hottest years in recorded history have occurred in the last 15 years. CO2 levels are estimated to be the highest in at least 650,000 years. From El País, the following summary of the declaration in Paris regarding the climate crisis [...]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
