2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved. It’s refreshing to see a retail giant like JC [...]
If you are already jogging or running 8 or 10 Kms, you are in time to prepare, for example, for the Miami Half Marathon, January 27, 2008. From Tribu we will be training Quincho Brenes, Gabo Alfaro, Giovanni Sanchez and myself, so [...]
Richard Branson is a living legend and an extraordinary entrepreneur who has amazed the world for years. In this interview with Chris Andersen in Monterey, California, he tells us about his Virgin empire, his successful brands, some of his ideas regarding space, [...]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
To 2012 with gratitude. The year 2012 will always be remembered with wide, high and deep gratitude. It has been a year like no other in virtually every dimension of my life, and therefore, it has been one of exploration, experimentation, innovation, [...]
Can you imagine that Christmas? Among many other factors, it was a couple waiting far from home. There were shepherds with sheep, donkeys, camels and “wise men” on the way, as well as a baby who would come to change the world [...]
With 7 great ideas in 3 main axes, we have made our contribution of ideas to reinvent Costa Rica, with the spring of influence that our movement(Via Costarricense) has thanks to José María Figueres, President of Costa Rica from 94 to 98 [...]
The remotidades of the diary. A few days ago I came across a photograph full of snow-capped mountains. I imagine my pupils must have dilated when I recognized Queenstown and those majestic mountains correctly called the Remarkables, or said in English, the [...]
We will move from words to deeds. Life commitment. A few days ago I was in the Central American city with the questionable distinction of being the most dangerous city in the world: San Pedro Sula. I understand that in this category [...]
Tribu in Honduras and El Salvador. Last week I was for the first time at Tribu DDB San Pedro Sula, where we made a high voltage personal connection, got stuck on several ideas and managed to initiate a close relationship. I loved [...]
