2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Tony Granger and his team in New York launched a new marvel of a commercial. It’s a story aimed at women and their magic, in a production with a lot of dollars involved. It’s refreshing to see a retail giant like JC [...]
If you are already jogging or running 8 or 10 Kms, you are in time to prepare, for example, for the Miami Half Marathon, January 27, 2008. From Tribu we will be training Quincho Brenes, Gabo Alfaro, Giovanni Sanchez and myself, so [...]
Richard Branson is a living legend and an extraordinary entrepreneur who has amazed the world for years. In this interview with Chris Andersen in Monterey, California, he tells us about his Virgin empire, his successful brands, some of his ideas regarding space, [...]
It is not at all comfortable to talk about our addictions. It is a subject we avoid so as not to confront our deep weaknesses, with complex roots and entangled in our powerful self-defense systems. Those addicted to drugs or alcohol are [...]
Last night’s Pregonero de Bronce was a 2-2-1 that deserves an analysis that I do not intend to make. However, it is worth saying that I have suspected something for some days, and now, I have no doubt. Soccer has molded us [...]
A while ago I received an email with these two commercials of Central American brands with an identical theme, without comments or accusations of any kind, which seemed right to me. However, I think it is important to emphasize that creative coincidences [...]
McCann-Erickson and JWT agencies dawn on Direct’s shortlist today, Sunday! With 105 entries in various categories, we are looking forward to more Lions to enrich the biodiversity of our country. We are also very happy to see Guatemala also present in the [...]
Today is a day like no other, because today has not existed and will not be like tomorrow. For this reason I invite you to watch this message that will influence your day to be a wonderful, unique and full of the [...]
Our agency in Panama is participating in Cannes with an extraordinarily well-produced case for our client Peugeot, using Pinterest as its main platform. In fact, it will be a pioneer case with good metal possibilities. Here is the case: In the spirit [...]
When we decided to share our future, we did so because we were in sync. Everything is easier when you share beliefs, dreams and illusions, when you share passions and values. For this reason, with the leadership of Jorge Solórzano, Víctor Pardo, [...]
Fantastic! Fantastic! I just received the complete information of the entries of Costa Rican agencies participating in Cannes, for a total record of 105 entries in the most important creative festival on the planet. Not long ago I was wondering: will we [...]
This week I will be in Miami for the LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT to be held at the Fontainebleau in Miami Beach. Invited by Portada, as an initiative of Summa magazine, the meeting is previewed on its website: Portada’s Latin [...]
