2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
In the attached document you will find everything you need to know about SuperSchool Weekend with Brother. It is also available on the ASCAP website, www.ascap.co.cr. We already have the first registrations, many advertisers, media and companies in general are confirming their [...]
McCann’s isolation is a theme that is felt in the size of the void it leaves by not participating. It has decided not to compete in local creative contests, it is far from the association and since the departure of Ignacio Gómez, [...]
I know what it is to live in poverty, and also what it is to live in abundance. I have learned to cope with any situation, to be satisfied as well as hungry, to have plenty as well as nothing. I can [...]
One day a week should be a day of pause and reflection. At least one to stop the world and feel. Sometimes I succeed, often I don’t. On the endless quest, taking steps in His direction. Happy Sunday.
