2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
I always ask for an aisle, open my book, my magazine or my laptop. I take the time of the flight for myself, for e-mails, campaigns, pending issues, strategy or the project waiting for an opinion. And because of this, it has [...]
On Youtube you can find a few one-minute films that are part of an interesting festival for sixty-second feature films. Here is a sample with a focus of key importance for all people living on this planet…
If we are going to have 100 days of on-air advertising with a brand, 25 or 300? How is it possible that we still believe that we can “sell” intelligent people with paid messages focused on superlatives, plastic situations and posed models? [...]
It is essential that you put on some headphones, turn up the volume a little and prepare yourself for an exceptional listening experience. Just imagine the possibilities. To Gabriel Alfaro, thanks for the link!
“In Costa Rica, advertising agencies have no spelling and have not been buying dictionaries for years”, said Mr. Alberto Cañas in the article published a few days ago, which I am including in PDF format. Given the case cited, I am afraid [...]
Everything remains the same in advertising in our country, or am I wrong? (I want to be wrong!). However, I think we are on our way to a new edition of Volcanoes with a little more than three months to go, the [...]
It’s just one detail and it makes all the difference. The meeting tent is a marvel, but even more so is how much we enjoy making things happen at Tribu. Check out a sample of emails, in this case with Viviana Araya [...]
When Paula Guevara and Carlos Jimenez were the first Ticos in the Young Lions Competition, in June 2007, I participated as well. Here is the picture to prove it. Yes, the chicken is me, and what fun we had, because they needed [...]
On Monday, June 22, 2009, in “A Fuego Lento” we published a spectacular news, because Maia Livov and Jennifer Caldwell had won a very important Silver medal, participating in Cannes Young Lions Competition. Since we achieved the representation of Cannes for the [...]
I lived ten years of my life as a publicist at McCann-Erickson, one of which was in San Pedro Sula and almost five in Mexico City. Then I returned to Costa Rica and founded Consumer, the name Tribu had for its first [...]
If you are 28 years old or younger for next June, you are a creative, designer, planner or digital designer, and you are fluent in English, you have an opportunity you can’t miss. For everyone in Costa Rica, the Community and La [...]
Today I came across a fun Facebook post from our agency in Guatemala, the taier / Tribu DDB that has to be shared. And it goes like this: Anthropologists have recorded several tribes in which shamans happened to become a sort of [...]
