2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
Keep it simple, Less is More, Simpler. Simplicity captivates and attracts in the midst of complexity. The author of Laws of Simplicity lays out his proposal and leads us to a powerful idea: we want more of what we enjoy. It is [...]
I laughed my ass off at this London Marathon commercial, because they couldn’t have represented better the condition we non-athletes end up in after running the 42.2 kilometers of this competition. I still remember that next day after the first one I [...]
We love the idea of thinking of Tribu as an America’s Cup racing yacht, sailing on the edge of Niagara Falls. It’s an idea that forces us to think of effective and committed teams, risk as the key and adventure as the [...]
We win more if we all win. Join Tribu. We are looking for talent to set sail in 2008: creatives, accountants, artfinalists/designers. Only passionate people in the crew, lots of experience a must. You must be fascinated by risk. Contact us.
When Godin speaks, you have to listen to him. His ideas and publications, among which Purple Cow stands out, always contribute and trigger others. It seems to me that investing 17 minutes in his presentation at Ted is a good idea. Go [...]
Download the doc included here, get many signatures and send it to the fax 213-3808 of Alejandro Trejos, father of one of the most recent victims of drunk driving in Costa Rica. This is what the text to sign says: We, the [...]
