2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
From the farthest reaches of Africa comes a love story. At the age of 14 he discovered in a book how to generate electricity, and with no limits in his mind, he built a windmill to produce it. Nothing is impossible, and [...]
Today, Thursday again we stop the country with another day off, in this case, of a deep and profound religious character, celebrating the day of the venerated Virgin of the Angels. This day is celebrated with a massive pilgrimage to the city [...]
English is not my native language. Yo hablo Español. In fact, when speaking or writing in Inglés, I often make mistakes and simply mess everything up. Hago un desmadre, we would say in many of our countries. I simply speak this foreign [...]
In fact, more than 3,500 hits came in yesterday alone. Interesting!
