2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible. The [...]
With the dramatic performance and urgency of a sports narrator, statistics guru Hans Rosling uses a new presentation tool, Gapminder, to dispel myths in the development of humanity. It is a sensational talk of scope and depth relevant to understanding the world [...]
Article published in Mercados Tendencias magazine. A Lovemark is a brand that has moved from a place in the market, to the heart of a culture. Good morning, iPod. It is a brand that has understood that the consumer not only wants [...]
His 1905 work, “Garcon a la pipe”, sold for $104.2 million, a record price to date for one of his works, a significant appreciation of the record price paid in 1987 for “Nu rose”, for $7.6 million. It is also the highest [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
