2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In turn, Saatchi Saatchi’s global network managed to sneak in as the third most awarded network at Cannes 2007. Undoubtedly, another great year for the creative organization headed by Bob Isherwood, as well as for Tony Granger in New York, which in [...]
This is an award at Cannes that we all applaud, because it presents the false advertising evolution of feminine beauty and the reason why it is totally misrepresented. A thunderous applause for Dove and Ogilvy Canada. Standing ovation, with millions of hits [...]
With this Lion I immediately connected with Jay Gallegos and his entire team at Mesoamerica Energy, neighbors on the second floor of our building. To all who have made the wind a hero, cheers! Epuron commercial in Germany, which reiterates what Al [...]
Santo’s promotional campaign for Telecom Todos por un Pelo was applauded by everyone in the Palais, with a unanimous claim that a Gold was massively expected for this great idea, sensational production, fun and effective promotional way. Enjoy it. Great campaign. Comments: [...]
A friend left today. Lucio: “See you soon, pata, count on me when it’s my turn”. Sincerely hurt by his sudden departure, I send a big hug to his brothers, his parents, his wife, his children, to everyone in his family, as [...]
…however, it is unacceptable to shoot. In the photo archive of this blog I have placed several graphics showing ads published at the end of last September, many of them in Al Día, which I have called “truchiles” because of their double [...]
