2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Without a doubt, the world would be a better place with more hugs. That’s why it makes sense and feels good to hug. Here is the link to many Free Hugs! This is a simple, fun, exciting and exciting idea that is [...]
Today I am in Mexico City, that intense, passionate, fast-paced, exciting, rich and vibrant capital. Today I am at Saatchi Saatchi Mexico, at the invitation of its CEO, my dear friend José Antonio Cabrera, JAC, and at around 12 o’clock, I will [...]
With a record 25,660 entries from more than 80 countries participating this year, next Sunday sees another week take off at the Palais des Festivals at La Croissette in Cannes. While almost 5,000 films are participating for Film, “only” 786 will compete [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
Legendary Hernán Ortega, the first advertising creative graduated from a university, recognized, great, successful and with a great trajectory up to that moment, Hernán accepted to join Consumer, which honored me, moved me and gave me great confidence, strength and impulse. With [...]
The beginnings of Consumer were marked by people who, like Eduardo, came and made a big difference. We learned a lot from them, and so we’d love to learn your perspective on Tribu now, having known it in its beginnings, having known [...]
