2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
In ASCAP we have decided to invest again in the creative development of our country’s talent, and for this reason, we have hired the Escuela Superior de Creativos Publicitarios, known for years as La Escuelita. June 25 to 28, at the Uveritas [...]
What we do in life… echoes in eternity. And if so… what are you doing with your life? what with mine? what are we doing with our lives? We didn’t get to be gladiators in a Roman arena. Nor Japanese invading American [...]
Pancho Terán, General Creative Director of TRIBU / Nazca Saatchi Saatchi, (very serious in this photo!) is a member of the jury for the New York Festival, and for this reason, we have seen him focused on his mission, which at the [...]
When Paula Guevara and Carlos Jiménez receive the brief for the Film competition in Cannes, next June 22 at 8 a.m., they will be competing against 19 pairs from around the world for a Golden Lion in the Young Creatives Film Competition. [...]
A few years ago I attended a week-long workshop in Tennessee, where about 50 of us isolated ourselves from everything that anesthetizes us and takes us away from our emotions. The experience marked me with a turning point that still has an [...]
I am surprised. In October alone, this blog received 5,739 page views from 690 different servers. The most read article in the month has been the one titled “Truchil, a new and …” with more than 800 visitors, second “It is preferable [...]
Not a single Tribu piece entered the Pregonero, due to a collective decision made inside our agency. We decided that we would not participate this year, simply because we were not ready with the festival creative material that is needed, because we [...]
“I was of the opinion that what is past is past. And that everything that is not there today, should be buried next to our memories. …Everything is illuminated in the light of the past. It is always beside us, inside us, [...]
