2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
If praying is talking to God, meditating is simply listening to Him. If you want to do it, the Frenchman Erik Satie composed a master key to do it: his Gymnopédies of 1987. To listen to God. Openhouse.
Two years ago at Tribu we edited a magazine. It was called Alma and it was made by all of us at the agency, with the particularly valuable support of Aurelia Dobles, how we enjoyed it! In those days we placed it [...]
Let’s see, you who are so educated or so cultured, what does calamitad mean? Disimolar? Cataputa? Cerdeza or Cuarzo? What does culapso or bacilar refer to? At a gathering of friends and family in Mexico City last night, we enjoyed to tears [...]
A few days ago I was asked several questions about the future of advertising. I suppose that after more than 30 years in it, the journalist had a reasonably good basis for assuming that I would respond with arguments and insight from [...]
When it comes to musical talent, Costa Rica is an exciting scene of revelations. Its geography of just a few square kilometers, just a little over 51,000 square kilometers of land, bears no relation whatsoever to the quality and quantity of music [...]
The message in the colored spheres. In the registration of his candidacy for the National Liberation Party, Johnny Araya discreetly presented a message of inclusion, openness and renewal through a multicolored sphere, as a symbol of his determination to make a difference [...]
Sent from my iPad Begin forwarded message: A big hello from everyone at Agency Rush. If you haven’t melted in the heat of this beautiful summer we’re having, you might like to hear about the recent goings on of our artists. A [...]
I have more than 30 years in advertising. I started at 22 and not long ago I celebrated my 53rd birthday, ignited as an entrepreneur by several opportunities, and among others, by the idea of making Tribu DDB the most influential agency [...]
From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good [...]
Influence in 30 seconds, one that provokes a smile and proposes a positive attitude, one that builds and turns dreams into reality. From Tribu DDB and our client Importadora Monge to the society in which we live, because the real prize is [...]
I have always been impressed by these huge birds with their long limbs and dense plumage, with that erect and pale neck that characterizes them, their friendly face and fast pace. If I had to describe them to a Martian, I would [...]
And energy! We went to introduce them to influence, contagion, the shoal effect, the six degrees and social creativity, and they rewarded us with joy, passion, dancing and a connection for life. I am impressed by the energy and focus of the [...]
