2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
From Competitors to Great Friends Competition is a temptation I can’t resist. I’m driven by an overwhelming desire to win. That’s why I choose my battles carefully, only entering those where I sense a chance of victory. I have to admit, I’m [...]
I blinked. Usually, it takes barely a tenth of a second to blink; at most, five milliseconds more. And that’s how it goes: in the fraction of a second it takes to blink, more than 650 days have passed since the last [...]
Hello, everyone! It’s been ages since we’ve connected here on the blog. I can barely remember where the tilde or the em dash is on the keyboard. It’s so easy to let good habits, healthy eating, or work-life balance slip away. In [...]
In October 2019 I listened to a chat led by an influential professor at the IE Madrid Business School – Dr Teresa Martin Retortillo. Her talk posed a powerful idea: purposeful transformation. I was listening to it alongside members of the G50, [...]
I’m writing this as I listen to Don’t Call by Desire – it’s on a Spotify playlist made by my dear friend Charlie Ranalli called Retro 80s. There’s a bottle of Glenlivet and a Cuban cigar by my side, and I’m looking [...]
A short line in between words is known as a ‘hyphen’ in English, while in Spanish it’s referred to as a ‘guion’. It comes in varying lengths, including -, –, — and a few more, as I understand it. In the language [...]
I am a traveler. Not a tourist. That’s something else. I have been traveling for many years when at 14 or 15 I must have flown for the first time. I will never forget that first occasion when everything started to become [...]
A lot of money is always twice what you have. After one Lion we want two. A 4:19 marathon should be after 4:15. Agency of the Year twice asks for the third time after that. A good design demands a better one [...]
Last night at the Effie of Guatemala sounded a great winner“El Taier / Tribu DDB” with Golds and nothing less than the Grand Effie. This was communicated to us by Manuel Madrid, on behalf of the entire taier / Tribu DDB, Jorge [...]
After several months of waiting, the Lion won by Tribu DDB at the last Cannes Festival has arrived. It’s beautiful! It is elegant, fine and distinguished. The unpacking was emotional, happy and among friends. Here are some pictures.
Hoy colocamos unas cuantas Macs viejas a la entrada de nuestro edificio, como bien lo redactaron Liz San Elías y Carlos Soto, en un Tribu to Jobs. Las reacciones no nos las imaginamos, y nos han venido a recordar todo lo que [...]
It transformed the lives of millions around the world, including mine since 1985. Thank you Steve. May you rest in peace. Forever grateful.
