2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas [...]
I agree with the person who said he preferred the future. After all, that’s where we’re going to spend the rest of our lives, right? Hmmm. Not so fast as the only instant we live in is the here and now. Definitely [...]
I have a signal from my body that you could help me interpret: it’s getting worse every year! That is, either the viruses are getting more and more powerful (like influenza), or I am not getting any younger. There could be a [...]
Steve Jobs defined design first in relation to operation and not appearance, so it is not difficult to understand his successes for so many years. Form and substance must tell their genesis from the very same creative moment. Einstein said it and [...]
From the book by Armando Vargas Araya, La Vía Costarricense, published by EUNED in 2005, this is a wonderfully inspiring text as it initiates a broad, open and participatory process. What is La Via Costarricense? It is a dynamic conceptual tool to [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
I am a traveler. Not a tourist. That’s something else. I have been traveling for many years when at 14 or 15 I must have flown for the first time. I will never forget that first occasion when everything started to become [...]
A lot of money is always twice what you have. After one Lion we want two. A 4:19 marathon should be after 4:15. Agency of the Year twice asks for the third time after that. A good design demands a better one [...]
Last night at the Effie of Guatemala sounded a great winner“El Taier / Tribu DDB” with Golds and nothing less than the Grand Effie. This was communicated to us by Manuel Madrid, on behalf of the entire taier / Tribu DDB, Jorge [...]
After several months of waiting, the Lion won by Tribu DDB at the last Cannes Festival has arrived. It’s beautiful! It is elegant, fine and distinguished. The unpacking was emotional, happy and among friends. Here are some pictures.
Hoy colocamos unas cuantas Macs viejas a la entrada de nuestro edificio, como bien lo redactaron Liz San Elías y Carlos Soto, en un Tribu to Jobs. Las reacciones no nos las imaginamos, y nos han venido a recordar todo lo que [...]
It transformed the lives of millions around the world, including mine since 1985. Thank you Steve. May you rest in peace. Forever grateful.
