2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
After taking a photo with friends in the morning, yesterday afternoon I met Manolo Gavilán (VP and GM of Ogilvy Costa Rica) at the exit of the Palais. We were both frustrated, as everything seemed to indicate that we Ticos were going [...]
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With really good prizes, La Via Costarricense has launched a new opportunity to participate in the design of La Costa Rica que Querés. I invite you to participate!
Brands that discover their higher purpose are those that transcend and make a big difference. From those that ignite innovation to those that celebrate victory, from those that fill the world with happiness to those that propose life as a journey. With [...]
Last night I was entertained for a while with Animoto, the photos of the meeting we had in August with young professionals in Santa Ana and good music in the background. Great therapy to keep the focus on what has us in [...]
“Carpe Diem“, “Oh Captain, my Captain!”, “I don’t want a product of the environment, I want the environment to be a product of me”, “what you do in life, echoes in enternity” and so much more that comes from…. the movies! Influence [...]
A different way In Costa Rica, it’s even scary to propose! The fable of the pots of lobsters in boiling water could not be truer. While the German or gringas would all be saved, in a collective effort to get out alive, [...]
