2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Every fool with his or her own theme. I neither judge nor criticize, but applaud the important thing that is important to each one. It is not a question of more or less, nor if it is or not. What is important [...]
It’s 5:22 in the morning. I came to the kitchen hungry, thinking about putting some energy into my body before my workout. At 6:00 AM I go for 30 minutes of jogging and then 60 more in the gym with weights. The [...]
Awards to Excellence The International Creativity Festival Cannes Lions is a name that is no longer enough to describe and adequately name this event. That is why, I believe it offers not a double but a triple shot of inspiration, because it [...]
With more than 40,000 entries competing from every creative corner of the globe, the upcoming Cannes Lions festival will be the biggest, most competitive, most attended and most intense in its more than 60-year history. The competition and global gathering that takes [...]
There is Always Competition “I would like to be a whale shark,” exclaimed that wonderful little boy when I asked him to tell me which animal he would have liked to be. Tenderly moved by such a singular response, it didn’t take [...]
Young creatives from all over the country will be competing for a place at the next Cannes Lions International Festival of Creativity. Organized by Comunidad and sponsored by the agencies Publimark, jotabeqú, Garnier BBDO and Tribu DDB, FCB/Crea and Darwin, the national [...]
The Cannes Lions International Festival of Creativity has opened an abbreviated festival-within-a-festival program. In a bold step forward, the organization has inserted a festival within the festival, a separate awards ceremony and a specific emphasis on innovation. Data, technology and ideas will [...]
Innovate or Die The conventional view of business holds an arguable principle: “grow or perish.” Due to the usual transactional, incremental, and certainly linear attention within companies, it would seem to be true and sufficient, because we assume things either go up [...]
