2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
There’s no denying it. The first piece by Tribe for Purdy Motor had a special meaning today. And well, it had to be for the entire Toyota Land Cruiser line. Want one? Here’s more Land Cruiser to tease you.
Protecto is Tribu DDB’s most consistent brand in recent years at Cannes. We took it two years ago with “Seis Mil Colores”, last year we achieved 3 finalists with “Paletas” and now it returns to Cannes 2012 with “Lavable”. If I were [...]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Casado in Brazil is called feijoada, and that was our first meal when we arrived in Copacabana for the Wave Festival. With an air of the Carlton in Cannes, the Copacabana Palace in Rio de Janeiro is the perfect setting for the [...]
At Tribu DDB Costa Rica we have decided not to receive new accounts, at least for the remainder of the first half of the year. However, we are already considering extending this measure to the third quarter of the year. The reason? [...]
Thinking about the Costa Rican Way, a few days ago I wrote a message to my great friend, Armando Vargas Araya, journalist, historian, politician and wonderful human being. In a few words, these were my two lines: Armando dear, whose idea was [...]
A few months ago I decided to accept the invitation to be part of the process of consultation, innovation and imagination ignited by the country project proposed by José María Figueres. It was on February 21, 2012 when I met again with [...]
I took a vacation and came back last Saturday. I took a few days for the coupling and as promised, here I am back on the blog with a song: the most popular. I’m not going to add anything about this case [...]
Back to the keyboard on July 20, greetings!
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
