2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
The contest to choose the two creative duos that will go to Cannes has had a setback. In the first round to choose the finalists, the jury decided to declare it void and repeat the opportunity for all contestants. Here is the [...]
Can you imagine a life without limits? How wonderful! We could drive 100 miles an hour, smoke in the office and max out our credit card every month. We could go on vacation whenever we felt like it and I would eat [...]
Two years ago I discovered the meaning of the word Zeitgeist: the spirit of the times. I also got to know Google better and all that it means to discover the interest of the vast majority of the planet’s inhabitants through our [...]
If we were to judge by the trend in metals, we might anticipate no Lion at Cannes next June. We’ve dropped from four to three to one and one more, with the first few years producing golds, while the last few went [...]
If you are in Central America, mark a reminder on your calendar for this Saturday at 4:00 PM (Eastern Time 6:00 PM), because you have an appointment HERE, where the message and the legacy of life that we celebrate in Holy Week [...]
The new building under construction to house Bosz Digital is simple and deliberately balanced. It is Tributo, honoring transformation, creativity and innovation. Next to Tribu, in San Antonio de Belen in Costa Rica, this will be the home of young talent and [...]
Bronnie Ware has written a book inspired by her experiences among terminally ill patients. “The Top Five Regrets of Those Who Die” is the title of the publication I just ordered. While it reaches me, I transcribe into Spanish the summary that [...]
If you master Flash, program, know Java, CQ5 or HTML5, if you have the conditions, experience, English and geek quality in all its dimension, we are looking for you at Bosz Digital. This coming Saturday, from 10 AM to 2 PM, we [...]
Since I was a child my family connected me with God. During the first 8 years of my life I was always taken to the Methodist church, and from there I have carried with me bases, values and messages that have accompanied [...]
Press Release. San José, January 16, 2011. Walmart Central America chose Tribu DDB as its new advertising agency in the region, in charge of its popular formats: Palí, MaxiPalí, Despensa Familiar and MaxiDespensa. Walmart’s decision is effective immediately, and was confirmed to [...]
You will probably agree with me that we live between poles. Whether you like them or not, whether they shock you a little or too much, whether they attract you or bore you, life goes inexorably between one pole and the other. [...]
Wisdom, by Andrew Zucherman, is a book in my hands that has made me want more gray hair and wrinkles on my face. How wonderful! Age will bring wisdom and all its marks on our faces, yet more importantly, the sensitivity to [...]
