2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Coca-Cola has a lot to say, and therefore, we should all listen. Say no more. It’s here for everyone.
David Droga will soon be in Costa Rica for FID, where we anticipate he will tell his story. One that has everything to do with Cannes. Here is a video in the direction of the most important creative festival in the world.
Last night an important group of the country’s businessmen arrived at Tribu for a meeting with José María Figueres, which resulted in a dynamic typical of what today has come to be called a ” conversatorio”. In this private, though not secret, [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When you add up the years, you add up the experiences, Chivísima! They say that old dogs don’t learn new tricks, which is why I won’t stop taking notes, living, listening, learning and growing. The key ingredient is some humility, knowing that [...]
Strength and honor. The story of a general who became a slave. The story of a slave who became a gladiator. The gladiator who challenged the emperor. It can be your story and it can be ours. I don’t doubt it for [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Today I received an email from Lilliana Gonzalez, Executive Director and driving force of the Community (formerly ASCAP), which made me very happy: the second edition of the Effie is coming. She also brought this image that I loved: As if organizing [...]
Have you heard that expression that says: “como quitarle un confite a un niño”? Or the one that adds a bit of humor and says: “Como arrearle a un borracho jumo! Seriously, there are topics that no matter how complex or difficult [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
“Mae, Fidel! No! Mae, not so soon!”, we would have told him if we could have asked him for a few more days, one more composition, one more concert. In an unexpected move, Fidel surprised us again with his talent, although this [...]
We have all enjoyed or suffered the Oscars awards in Hollywood. A few on the site, and all the rest of us, happily do it on TV. It’s sensational! I enjoy watching the films first, and then the talent, creativity, production, innovation [...]
