2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
When Paula Guevara and Carlos Jimenez were the first Ticos in the Young Lions Competition, in June 2007, I participated as well. Here is the picture to prove it. Yes, the chicken is me, and what fun we had, because they needed [...]
On Monday, June 22, 2009, in “A Fuego Lento” we published a spectacular news, because Maia Livov and Jennifer Caldwell had won a very important Silver medal, participating in Cannes Young Lions Competition. Since we achieved the representation of Cannes for the [...]
I lived ten years of my life as a publicist at McCann-Erickson, one of which was in San Pedro Sula and almost five in Mexico City. Then I returned to Costa Rica and founded Consumer, the name Tribu had for its first [...]
If you are 28 years old or younger for next June, you are a creative, designer, planner or digital designer, and you are fluent in English, you have an opportunity you can’t miss. For everyone in Costa Rica, the Community and La [...]
Today I came across a fun Facebook post from our agency in Guatemala, the taier / Tribu DDB that has to be shared. And it goes like this: Anthropologists have recorded several tribes in which shamans happened to become a sort of [...]
Bronnie Ware has written a book inspired by her experiences among terminally ill patients. “The Top Five Regrets of Those Who Die” is the title of the publication I just ordered. While it reaches me, I transcribe into Spanish the summary that [...]
In LatinSpots the headline of last November 3 reads: “Tribu DDB consecrated in Pregonero de Bronce”. Last October 13, the headline in Adlatina reads “El Taier Tribu DDB and Brahva won the Great Effie in Guatemala”. On June 23, La Nación headlined [...]
This is the news from Buenos Aires, confirming the great moment Tribu DDB is experiencing. (02/11/11). The Graphic Production category, with José María Roca de Viñals – Creative VP of DDB Spain – as President of the Jury, presented an SL made [...]
In Costa Rica we opened the association of advertising agencies to all commercial communication companies, we changed the original guild model and we have launched a new name. The transformation of ASCAP, more than 50 years old, has responded with success to [...]
We take Halloween and turn it into a tradition. The costume party starts in the morning and goes into the evening. We enjoy the day and thus confirm Zanders rule #6: we don’t take ourselves too seriously. Tribu DDB and Bosz Digital [...]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
The first surprise of the night was for radio. The second was for Tribu. The third surprise was for Videocentro. The lottery played and this time it was our turn. It was a night for our tribe of talents, as if to [...]
